Keywords in app metadata. Google uses phrases in your app’s title, and short and long descriptions to understand what it’s about.
Retention. Google rewards apps with a high retention rate as it suggests users love the experience.
App downloads. If more people download your app than a competitor, it suggests your app is the best solution. Google also uses conversion rates to ensure it serves up the most relevant apps.
When it comes to Google Play, ASO isn’t just about improving your app store performance; it’s about increasing your app’s organic visibility in search results, too.
The good news is you can combine your ASO and SEO efforts in the following ways:
Google Play is the biggest app store in the world, with almost 2.3 million apps available compared to the App Store’s 2 million. It takes a lot to get noticed, so an app store optimization (ASO) strategy is vital for increasing organic traffic.
ASO works even better when paired with SEO. Since Google owns both the Play Store and its search engine, traditional SEO tactics can amplify your ASO strategy to drive organic traffic from both platforms.
