Improve E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness is a framework Google uses to evaluate your brand authority. Enhance these signals to rank higher in organic and app searches.
Link to your app from localized landing pages: If you create localized SEO landing pages, make sure you are linking to localized versions of your app from them.
When it comes to Google Play, ASO isn’t just about improving your app store performance; it’s about increasing your app’s organic visibility in search results, too.
The good news is you can combine your ASO and SEO efforts in the following ways:
App store optimization (ASO) involves optimizing an app’s listing to improve its visibility in app stores like Google Play and the Apple App Store. The goal is to attract organic traffic and increase downloads without paid advertising.
Each app store requires its own optimization techniques to account for each platform’s unique ranking algorithm.
Search engine optimization (SEO for short) is the process of improving a website’s visibility in search engines to drive organic traffic. By targeting specific keywords and enhancing user experience, SEO helps brands rank higher and attract more visitors.
For example, here’s TechRadar using SEO to rank highly for the popular keyword “best laptops for students”:
Google Play is the biggest app store in the world, with almost 2.3 million apps available compared to the App Store’s 2 million. It takes a lot to get noticed, so an app store optimization (ASO) strategy is vital for increasing organic traffic.
ASO works even better when paired with SEO. Since Google owns both the Play Store and its search engine, traditional SEO tactics can amplify your ASO strategy to drive organic traffic from both platforms.
