Google Play is the biggest app store in the world, with almost 2.3 million apps available compared to the App Store’s 2 million. It takes a lot to get noticed, so an app store optimization (ASO) strategy is vital for increasing organic traffic.
ASO works even better when paired with SEO. Since Google owns both the Play Store and its search engine, traditional SEO tactics can amplify your ASO strategy to drive organic traffic from both platforms.
In this article, I’ll show you how you can supercharge your Google Play ASO efforts with traditional SEO tactics to create a comprehensive strategy that drives as much organic traffic as possible to your app.
